Privacy policy

Privacy Policy - Hidden Rulers Exposed

Last Updated: 13 November 2025

Hidden Rulers Exposed operates this online store and website, along with all associated content, features, tools, products, and services (collectively, the “Services”). The Services are hosted and supported by Shopify, which enables us to operate the store and provide you with a secure shopping experience.
This Privacy Policy explains how we collect, use, and disclose your personal information when you visit our website, interact with the Services, make a purchase, or otherwise communicate with us. If any conflict arises between this Privacy Policy and our Terms of Service, this Privacy Policy governs all matters regarding the handling of your personal information.

By accessing or using the Services, you confirm that you have read and understood this Privacy Policy.

1. Personal Information We Collect

“Personal information” refers to data that identifies you or can reasonably be linked to you. Information that has been anonymized or de-identified so it cannot be associated with you is not considered personal information.

Depending on how you interact with the Services and as allowed by applicable law, we may collect or process the following types of information:

  • Contact Information: name, email address, phone number, billing and shipping addresses.

  • Payment & Financial Data: credit or debit card details, transaction information, payment confirmations, and related records (processed securely through Shopify).

  • Account Information: username, password, settings, preferences, and security details.

  • Shopping & Transaction Records: items viewed, added to cart or wishlist, purchased, returned, or canceled, as well as your purchase history.

  • Communications: information you include when contacting customer support or otherwise communicating with us.

  • Device Information: IP address, browser type, operating system, device identifiers, and network details.

  • Usage Data: how you navigate and interact with the Services, including timestamps and activity patterns.

2. Sources of Personal Information

We may obtain personal information from:

  • Direct interactions when you create an account, place an order, or communicate with us.

  • Automatic collection through cookies, tracking tools, and your device when accessing the Services.

  • Service providers, such as Shopify, acting on our behalf.

  • Business partners or third parties assisting with marketing, payment processing, analytics, or shipping.

3. How We Use Personal Information

Depending on your use of the Services, we may use your information to:

a. Provide and Improve the Services

  • Process orders, payments, returns, and exchanges.

  • Maintain your account and preferences.

  • Facilitate shipping and customer support.

  • Personalize your shopping experience and recommend products.

b. Marketing and Advertising

  • Send promotional emails, text messages, or mailings.

  • Display personalized advertising, including ads informed by your activity on other websites.

c. Security and Fraud Prevention

  • Authenticate accounts, detect suspicious activity, and maintain a secure environment.

  • Investigate or respond to fraud, misuse, or safety risks.

d. Customer Support & Communication

  • Respond to inquiries and maintain our relationship with you.

e. Legal Compliance

  • Comply with applicable laws and lawful requests.

  • Support investigations, legal processes, or policy enforcement.

4. How We Disclose Personal Information

We may share personal information with:

  • Shopify, which hosts the store and processes certain data.

  • Service providers such as payment processors, shipping carriers, IT providers, and analytics tools.

  • Marketing and advertising partners involved in personalized advertising (subject to your rights, including opt-out options).

  • Affiliates within our business structure.

  • Third parties when you direct us to do so (e.g., social media integrations).

  • Parties involved in business transactions, such as mergers or restructuring.

  • Authorities, when required to comply with law, enforce policies, or protect our rights.

5. Advertising and Analytics (Meta Pixel & Conversions API)

We use Meta’s analytics and advertising tools to understand visitor behavior and deliver relevant ads. Certain information - such as email, phone number, or purchase details—may be shared in hashed form for advertising measurement and audience creation.

Depending on your region, this activity may be classified as “targeted advertising,” “sharing,” or “selling” of personal information. You may opt out at any time (see Your Rights and Choices below).

6. Relationship With Shopify

Shopify collects and processes some of your personal information to operate and enhance the Services. Data may be transferred to Shopify or third parties located in other countries.

For information about how Shopify uses your personal information or to exercise rights related to data Shopify controls, refer to the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

7. Third-Party Websites & External Links

The Services may link to websites not operated by us. We are not responsible for the privacy or security practices of these external sites. Any information posted publicly or shared through third-party platforms may be accessible to others.

8. Children’s Privacy

The Services are not intended for individuals under the age of majority in their jurisdiction. We do not knowingly collect information from anyone under that age. If you believe a child has submitted personal information, contact us to request deletion.

9. Security & Data Retention

No security system is fully guaranteed, but we take reasonable measures to protect your information. Data transmitted over the internet may not be fully secure; avoid sending sensitive information through insecure channels.

We retain personal information as long as necessary to operate the Services, meet legal obligations, resolve disputes, or enforce agreements.

10. Your Rights and Choices

Depending on your location, you may have the following rights:

  • Access / Know the personal information we maintain.

  • Delete your personal information.

  • Correct inaccurate information.

  • Data Portability (request a copy or transfer).

  • Opt-Out of Targeted Advertising where applicable.

  • Manage Email Preferences (unsubscribe from promotional messages).

If you reside in the UK or EEA, additional rights may include:

  • Objecting to certain types of processing.

  • Restricting processing in certain circumstances.

  • Withdrawing consent when processing is based on consent.

11. International Data Transfers

Your information may be stored or processed outside your country. When transferring data from the EEA or UK, we rely on recognized legal mechanisms such as Standard Contractual Clauses.

12. Updates to This Privacy Policy

We may revise this Privacy Policy from time to time. Updates will be posted on this page with an updated “Last Updated” date. Additional notice will be provided where legally required.

13. Contact Information

For questions, requests, or to exercise your privacy rights, contact:

Email: danielcyler2@gmail.com
Data Controller: Hidden Rulers Exposed